Fantasy sports are full of decisions, from who to start and who to sit to which players are worth picking up. USA TODAY Sports Fantasy gives fans another perspective, helping them make more informed choices throughout the season.

We wanted that advice to feel like it came from someone who loves the game just as much as the fans do. Drawing inspiration from sports memorabilia, from trading cards and pennants to patches and jerseys, we built a visual identity that feels familiar but distinctly its own. Bold typography, expressive colors, and nostalgic details come together in a flexible brand system that feels knowledgeable, approachable, and part of the game.